Born and christened as Ben Jennings.
Both affectionately and mockingly referred to as BJ.
Told to brand themselves,
and so opted to reclaim those initials once and for all.
And much like how I reinvented my unfortunate initials for the sake of standing out from the crowd, my goal as a copywriter is to give businesses and brands a new outlook no matter what their origins may be.
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As you’ll see from my spec work, I like to specialise in writing copy to advertise food and drink brands, especially the more niche ones like Naked Glory or Artisan Drinks. But my experience in managing the social media for HugglePets has given me a lot more to tackle than just ad slogans.
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It's fitting that a copywriter should be from Wordsley, but I’m ready to fly the nest. Are you?
