Client: Artisan Drinks

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Product: Artisan's range of drinks mixers.

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Challenge: To create an outstanding campaign to drive online sales of Artisan Drinks.

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Insight: The world of cocktails is rife with fun names, interesting flavours and above all, a daring sense of imagination -- something that Artisan's brand is knee-deep in.

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Strategy: The advertising will achieve the objective by giving customers an online experience where they can utilise Artisan's range of mixers to create brand new cocktails with stories of their own.

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Proposition: What's your story?