Client: Burger King

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Challenge: Develop an idea that uses delivery as part of the Burger King app to delight and surprise 18-24 year old Burger King guests.

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Insight: Encouraging people to order food from BK at home is as simple as telling them to just not come in.

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Strategy: The advertising will achieve the objective by encouraging BK customers - in the tone of voice that they know and love - to not come into a store and instead get delivery from home.

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Proposition: Don't come in.