Client: Davidstow

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Product: Davidstow 36 Month Reserve Vintage Cheddar.

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Challenge: To create an OOH print campaign that advertises Davidstow's niche cheddar which is aged for 36 months before purchase.

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Insight: The cheese itself was actually quite difficult to track down in the places that supposedly sold it, so it became an joke that the cheese was of legend.

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Strategy: The advertising will achieve the objective by depicting the Davidstow brand as a Cornish legend, with its own mythological mascot "Bessie".

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Proposition: The Cheese of Legend