Client: Gordon's

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Product: Gordon's Original Dry London Gin.

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Challenge: To create an OOH, copy-based print campaign that advertises a staple of British spirits - Gordon's Gin.

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Insight: It's a proven fact that being fully mindful and living in the present is the key to a happy and peaceful life.

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Strategy: The advertising will achieve the objective by showing that with Gordon's Gin, you can take a moment to slow life down and just be fully engaged in the present moment.

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Proposition: Take Life One Sip At A Time