Client: Patch Plants

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Product: Patch's range of organic houseplants.

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Problem: Patch Plants want to raise awareness of the fact that they're now shipping houseplants to all over the United Kingdom (barring Northern Ireland).

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Insight: Artificial plants made of plastic are arguably one of the most pointless and paradoxical inventions of our time, as they don't take in CO2, give out oxygen or biodegrade like regular, organic plants do.

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Solution: With the Patch Plastic Plant Pledge, plant parents can sign a digital document that says they pledge never to buy a plastic plant again and to only buy organic plants from Patch - which gives them a discount on that purchase. Additionally, they can trade in their plastic plant scraps to be remade into a new plant pot.